I made a commitment to myself to read at least one book, cover-to-cover, each month in 2019. I didn’t define whether that would be self-help, business, non-fiction, fiction or otherwise. I used to read a ton of books before we had kids but time and energy got limited, work had been busy, and then years later came along the iPhone and iPad. So far I’m through Outliers by Malcolm Gladwell (thanks to Mike McElaney) and The Hotel on the Corner of Bitter and Sweet by Jamie Ford (recommendation from my mother-in-law). Both remarkable reads.
The majority of the free world and I, those who have access to the internet, are now stuck in the tractor-beam of real-time information that’s coming to us far faster than it can be consumed. Most of this comes via correlated news feeds and social channels like Twitter, Facebook, Instagram, and LinkedIn. Posts, information, likes, comments –– there are always updates and never is there a shortage of information. The problem is, the majority of the information is incomplete, biased, erroneous or simply poorly put together. Hence my desire to get back to reading more. I want real-time information, I want to stay connected to friends and my network, but I also want well-scripted thoughts, stories and ideas that somehow can impact my life.
Well, guess what? The value we offer at PTP straddles this chasm and delivers on the desires for continuous feeds of new information coupled with well-thought-out approaches to consumption. We are our customers’ social/news feed along with their historical biography and self-help book. Allow me to explain.
Social/News Feed
Our business serves to aid growing innovation companies—particularly in life sciences and biotech—to leverage information to move faster: their research, their innovations, their time-to-market. These companies are highly reliant on cloud services like AWS or SaaS platforms. Just this morning I received a weekly tech update from AWS that contained thirty updates on products and services. Just this week. Our customers are moving fast, AWS is moving even faster, and our job is to provide the expertise to allow our customers to reap the benefits of these real-time advances while minimizing risks of downtime, cost-overruns or data security issues.
Non-Fiction/History Book
At the same time, our customers’ demands are high and their environments are complex. They have users in campus locations, regional offices, and remote settings. They often have data in multiple clouds and on-premises environments. They’re concerned about datacenter operations, oversight, quality, and cost. Compliance mandates for governance and data security are non-negotiable. They need tools. They need expertise. They need people who understand platforms like AWS and the hundreds of services it includes. They want to know we’ve done this before. They ask for case studies. They ask for references.
Best of Both Worlds
Many people are complaining about the negative impact of the smartphone. We’re not writing in complete sentences, we’re not actually talking to one another, etc. I’d be lying if I wasn’t in that camp sometimes. The truth, however, is that we have the choice—and the opportunity—to leverage the speed of this technology for its value, while not forgetting the beauty of a beautifully told story. The team at PTP aims to do just that. Bring the value of cloud speed and time-to-market to our customers, while sharing our enabling expertise through a legacy of success.
Happy clouding! Give us a holler and we’ll tell you our story.
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